What does an international digital marketing consultancy do?

In a world where internationalization is no longer an option, but a necessity, more and more companies are wondering how to make the digital leap to other countries. This is where a digital transformation comes into play. international digital marketing consultancy: the strategic partner that helps companies identify markets, design an international digital marketing plan, and support them in the online expansion process.

Now, what exactly does this type of consultancy do? And, above all, what differentiates one that truly generates results from one that simply "places ads on Google or social media"?

1. Situation analysis: understand where we are and where we can go

The first job of a digital export consultancy is not to launch ads willy-nilly, but to understand the starting situation.

For example, an SME that sells machinery discovered through our analysis that it was receiving many visits from Poland, even though it had never worked in this market. This allowed it to prioritize a country where there was already latent demand and begin to actively penetrate the market.

We analyze:

• The current market and the countries that generate digital traffic.
• The behavior of the international client.
• Digital competence in the target country.

2. Definition of clear and measurable objectives

Once we understand the situation, we define the objectives. And we're not talking about "wanting to sell more," but about concrete, quantifiable and achievable objectives.

Example: An agri-food company set a goal of gaining 150 new business contacts in Germany within six months and appearing in the top 10 on Google.de with three keywords related to its product.

Objectives must be aligned with the sales funnel and available resources. In a consultancy, the current funnel is analyzed, all the key indicators the company uses are reviewed, and a plan is drawn up to achieve the proposed objectives.

3. Strategy: the map to reach the international market

This is where the creative work begins. An international digital marketing consultancy helps define how to position yourself in the chosen market.

Example: A Spanish winery looking to enter the US discovered that direct online sales in that market were limited by regulations. The strategy was to rely on distributors and use LinkedIn Ads to attract importers.

The strategy includes:

• Local positioning adapted to the country.
• Selection of appropriate channels (SEO, SEM, LinkedIn, marketplaces, etc.).
• Value proposition adapted to each market.

4. Tactics: the concrete tools

Once the strategy is designed, we go down to the field of the digital tactics.

Example: An industrial company opted for international SEO with French content and LinkedIn campaigns targeting engineers in Canada. In three months, it doubled its qualified leads.

The most common tactics include:

• International SEO (multilingual web structure, local keywords).
• SEM and Social Ads adapted to the market.
• Content marketing and specialized blogs.
• Segmented email marketing.
• Digital public relations and presence in marketplaces.

5. Action: Put the plan into action

This is where many companies get stuck. An international digital marketing consultancy not only designs the plan, but accompanies the company in the execution.

Example: A software startup needed to launch its product in Italy. We created a six-month schedule with biweekly Google Ads campaigns and webinars in Italian. Our team trained theirs so that, after the project, they could manage the campaigns independently.

The action includes:

• Coordinate internal and external teams.
• Set a realistic schedule.
• Ensure knowledge transfer to the team.

6. Control and optimization: measure to improve

Every international digital marketing plan requires metrics. A consultancy is responsible for defining clear KPIs and monitoring them.

Example: An online fashion company in France monitored its acquisition costs by country. We found that leads in Belgium were 40% cheaper than in Switzerland, and adjusted investment accordingly.

Continuous monitoring allows:

• Detect opportunities in specific markets.
• Optimize budget and campaigns.
• Replicate what has been learned in other countries.

Our methodology: from diagnosis to 6-month follow-up

At Quadrant Alfa we work with our own methodology: Quadrant Export methodWe divided the strategic objectives into four (understanding the current situation, understanding what competitors are doing, defining the strategy, and developing a plan that works). All of this with the help of Artificial Intelligence, which allows us to implement the strategy much faster.

In addition, we offer a six-month accompaniment in which we walk alongside the team, training them so they can implement the strategy on their own.

The goal is not just to enter a new market, but to do so in a sustainable, replicable, and measurable way.

Why work with a consultancy and not improvise?

Because improvisation is expensive. Many companies invest thousands of euros in campaigns that don't work because they haven't conducted prior analysis, because they don't understand the local digital culture, or because they don't measure results.

A digital export consultancy provides:

• Experience in multiple sectors and countries.
• Proven methodology that minimizes errors.
• External vision that detects opportunities.
• Internal training to help the company gain autonomy.

In summary

An international digital marketing consultancy isn't limited to simply "making announcements" in the market it wants to sell to. Its role is much broader: diagnosing, planning, executing, and supporting the company in its digital expansion into new markets.

At Quadrant Alfa, we do this through a clear methodology and real-world support for six months. Because entering a new market isn't a matter of chance, but rather a matter of strategy, action, and consistency.

If your company is ready to take the international leap, the time to start is now.

Contact us and let's design your international digital marketing plan together.

Here you will find more information about the service: International Digital Marketing