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Conversion rate of a website

What is a website conversion rate? And how to improve it.

A website's conversion rate, or conversion ratio, is the percentage obtained by dividing the number of completed objectives by the total number of...

Errors that hinder exports

3 common mistakes that hinder the digital internationalization of SMEs

When an SME decides to embark on digital internationalization, it often does so with great enthusiasm... but without a clear plan. Sometimes all it takes is someone from the sales department to say...

European Regulation on Artificial Intelligence

Phase 2 of the AI Act goes into effect. Are you ready?

On August 2, 2025, Phase 2 of the European Regulation on Artificial Intelligence (AI Act) comes into force. From this date, all organizations that...

Business model

What is the difference between Business Model and Strategy?

Whether I'm helping companies adapt their business models to the current environment or teaching how to create a Strategic Internet Plan, I realize...