Digital Marketing

Conversion rate of a website

What is a website conversion rate? And how to improve it.

A website's conversion rate, or conversion ratio, is the percentage obtained by dividing the number of completed objectives by the total number of...

Facebook Marketplace

Facebook Marketplace in Spain: current situation in 2025

As Mark Zuckerberg pointed out, Facebook entered the e-commerce space with its Marketplace service in a different way—more like Wallapop than Amazon. This model, based...

European Regulation on Artificial Intelligence

Phase 2 of the AI Act goes into effect. Are you ready?

On August 2, 2025, Phase 2 of the European Regulation on Artificial Intelligence (AI Act) comes into force. From this date, all organizations that...

Data Protection Act

How the new Data Protection Law 2018 affects

On May 25, 2018, the new European regulation affecting the Data Protection Act (LOPD) (by Organic Law of Data Protection) will come into force.

Basic Facebook Guide

Facebook for Business: Download the free practical guide

This 2017 begins loaded with new projects and opportunities. And one of my goals is to share it through the blog. I'm working on it! Practical guides for businesses. A pleasure...